The top restaurant marketing services 2020 will always involve local marketing even if you have a national and international chain. It all begins with getting diners on seats. We are collating the top restaurant service providers in the UK for 2020. But we thought that we would give our readers some restaurant marketing ideas first to enable you to decide on a strategy and tactics that will work for your establishment. Then you can browse the top 2020 restaurant service providers.
Laying the foundations
Understand who your restaurant’s target patrons are and use it to develop a brand identity online. Then use your online presence to tap into the rapidly growing market for online food ordering and thus stay ahead of the competition. The aggregators which we will discuss later such as Just Eat, do not let you create your own online identity. Besides, they charge a hefty commission on each order they receive. An alternative method for most businesses to consider that will help grow your brand and therefore nurture repeat business, is the “All in One” Systems. They tend to include,
- A branded website complete with online menu and payment gateway
- Integrated social media pages
- Feedback module for customers
- Built-in option for offering loyalty programmes and coupons
- ePOS integration
- Mobile App
‘Eating in’ is becoming the new ‘Eating out’
Last year delivery grew 10 times faster than the eating out market. The growth of delivery through aggregators such as Just Eat, is shaking up the foodservice industry.
There are hefty commissions for using the aggregators! You decide if the “All in One Systems’, mentioned earlier or the aggregators are a better fit for your business needs, or perhaps use both.
Contact a few to find out the commission structure. Then get your food in the hands of hungry customers!
When establishing your online presence, you should make sure you have a blog to share business successes, struggles, funny stories, etc. Promote user-generated content on your restaurant’s website.
For instance, create a photo contest. That will create interest with patrons and search engines alike.Reach out to food bloggers who might want to review your restaurant. Head over to Google and type in “top Food Bloggers in your Desired City”.
It is also vital, that your NAP details (Name, Address, Phone Number) are consistent everywhere online. Set up your Google My Business account and encourage reviews.
There are also many services that can help you to acquire reviews. Be sure to get listed on Yelp and Tripadvisor, to build more reviews and to drive foot traffic. Set up Google alerts for your restaurant’s name to keep tabs on who’s talking about you online.Premium services from Yelp and Tripadvisor provides online booking or you can use services such as Opentable.
Hire a professional photographer (or DIY) to create beautiful photos that appeal to foodies, they don’t call it food porn for no reason. Then make sure you get that content on your site and social media accounts.
Offer coupons and discounts online, through your website, app, or through services like Groupon, Living Social or the “All in One Seices”. Offer free wifi i in your establishment which in turn can open up new marketing channels for your roi as theis type of marketing usually always has other marketing channels.
These are just some restaurant marketing ideas, it will depend on your strategy, what tactics you use be it, paid advertising, SEO etc and what service providers you use. We hope we have given you some food for thought…No Pun Intended!
Top Restaurant Marketing Services 2020 Contenders
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