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Why Local Businesses Will Need Websites More than Ever in 2019 and more

by Digital Marketing Tactic Team | Dec 13, 2018 | Digital Marketing Strategies

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report …but please don’t come away with the wrong storyline from this statistic. As local brands and their...

Compare 9 paid media campaign management tools and more

by Digital Marketing Tactic Team | Dec 11, 2018 | Digital Marketing Strategies

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise...

The Guide to Building Linked Unstructured Citations for Local SEO and more

by Digital Marketing Tactic Team | Dec 9, 2018 | Digital Marketing Strategies

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? Our customers often come to us once they’ve gotten well underway with Moz Local and ask, “What’s next? What can I do to move the needle?”...

Facebook rolls out Group Stories globally, adds emoji reactions and more

by Digital Marketing Tactic Team | Dec 6, 2018 | Digital Marketing Strategies

Facebook announced on Tuesday it was rolling out Stories to Groups globally and adding emoji reactions for Group members. Group Admins will have access to existing controls to monitor both the content included in a Story and the members allowed to contribute. Why you...

7 Search Ranking Factors Analyzed: A Follow-Up Study and more

by Digital Marketing Tactic Team | Dec 4, 2018 | Digital Marketing Strategies

Here is our latest digital marketing news roundup…ENJOY! 7 Search Ranking Factors Analyzed: A Follow-Up Study Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up… A quick refresher from last time: I...
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