Over the next 7 days, you’re going to be repurposing the content you’ve created in Days 9 to 15 into some other format. You’re going to be using these newly repurposed content for your social media accounts.
If you’re wondering why repurposing needs to be done at this point, it’s because we want to have both website content and social media content launched at around the same time.
You want to streamline your tasks, so it doesn’t get too confusing or overwhelming. You can also delay your content marketing launch if you’re doing several, unrelated tasks each day.
Benefits of Content Repurposing
So, here are some of the many benefits of repurposing your content:
- More mileage for your content
You spent a lot of time researching for your content. To maximize the amount of time you’ve spent creating your original content, then you should repurpose it into other formats.
It’s like hitting two birds with one stone, though with repurposing it can be as many birds as you like with just a single stone!
Since you’ve already done the work, there’s no need for you to do more research (unless you want to). You simply need to pick off the main points of your original content and then use that in the repurposed format.
- Build your credibility
When you’ve published a lot of content on your website as well as your social media profiles, then you become a credible authority.
Just make sure, however, that you only publish high-quality content. Otherwise, repurposing poor quality content can backfire. Again, quality will always trump quantity. So, even when you’re ‘just’ repurposing content, you should also pay attention to its overall quality.
Would your followers still find your content valuable? Will they be able to learn something new from your content?
Your audience should always be at the front and center of any content creation activities.
- Plenty of backlink opportunities
Sure, most links from social media are going to be “no followed,” so the sites are not going to pass on any “SEO juice” to your website. But the point is you’d still attract plenty of web traffic coming from social media over to your website. That’s still a good sign in Google’s eyes as it means your content is popular and people love it.
When you’ve got content published on other sites, you also exponentially increase the likelihood that someone’s going to link to you from their blogs or their articles. This may not happen overnight, but it’s still highly probable. And when it happens, your content may find itself on the first page of Google search results!
Some Popular Formats To Repurpose Your Content Into
This is by no means an exhaustive list. There are literally tons of different formats you can use to convert your existing content to. Remember, you’ve set up your social media profiles in Day 16.
Start with that and create content that will fit the platform’s content requirements. With that said, here are some popular formats you may want to repurpose your content into.
Converting your content to video sounds pretty complicated, doesn’t it? You’re probably thinking you’re going to buy some expensive camera equipment, then go in front of the camera, and talk about your main content’s major points. If you want to go for this method, then, by all means, do so.
The good news is converting blog posts to video is drag-and-drop easy with a free tool like Lumen5 (https://lumen5.com). You simply need to enter the link to your content and Lumen5 will automatically retrieve your content and create your storyboard (you can edit this anytime).
If, however, your content is still not up (remember, we still haven’t launched our content), you can just copy and paste the content to the platform, and Lumen5 will do the hard work for you!
The Lumen5 team really did an outstanding job with this tool. While you’re going to get a ‘credit scene’ with your free video, you’ll still be able to make use of your own logo, photos, and videos. If you want to use their resources, you can choose from more than 10 million free media files!
- Social media graphics
People on social media often have short attention spans. There are literally tons of pictures and videos to see, and plenty of interesting people to follow.
To make your content stand out, you want to make it as visually appealing as possible. Luckily, there are plenty of apps you can use to make this happen.
The top one on our list is Canva (https://www.canva.com). Signing up for an account is fast, easy, and free. Once you’re logged in, simply choose the layout you want to use (there are different layouts for Facebook posts and Instagram posts, etc.).
Then, upload your photo(s) or choose from their stock images (it’s about $1 per photo), add filters and text (put your brand name or website URL as your watermark), and start sharing your new graphic on social media!
With a tool like Canva, you can easily create several social media graphics in under an hour. So, you may probably want to manage your time effectively, by giving an hour to one platform (say Facebook), then another hour for Instagram graphics, and so on.
This way, you’ll end up with a lot of graphics which you can then schedule on your content calendar (you can create a separate Social Media Calendar on your Google Calendar account).
Podcasts are as popular as ever. It’s easy to consume, and you don’t need to be tied down to your computer to listen to podcasts. You can stream or download episodes on your phone and then listen to it while you’re on the go.
For podcasting, you need to use a good background-noise canceling microphone, and you need a quiet environment to work in. Otherwise, you’re going to annoy your listeners with all the unnecessary noise!
To convert your blog posts into podcasts, you can either read your content out loud, or you can create a script based on your content. Either way, do your best to not sound like a robot.
You can use free software like Audacity
(https://www.audacityteam.org/download) to record and edit your audio tracks. For your podcast to work, you need to inject enthusiasm into your voice. It’s important for you to sound engaging so you can draw your audience in. You also don’t want to jump in straight into talking. Add an intro jingle to get your listeners hyped up for your show as well as an outro to properly close your episode out!
Infographics that are done right can attract a significant number of high-quality backlinks from established websites. Brands can pay hundreds or even thousands of dollars for a professional graphic designer to create their infographics! That investment can pay off in the long run in terms of increased rankings on Google search results pages.
Now, you don’t need to shell out that amount of money for a single infographic. You can use Canva or a similar tool. You can even use good, old PowerPoint to make your infographics.
When creating your infographic, keep in mind that the reason people love infographics is that it allows them to consume content in just a few seconds. Instead of reading a 1,000-word article, they can simply look at your infographic and process the information in seconds!
So, don’t make your infographic wordy. It’s fine to use text, but your graphics should stand out. And it should support the information or the data you’re presenting, so make sure you use graphics that are relevant to the subject at hand.
eBooks work great as lead magnets, giveaways, or ‘bribes’ for people to give you their email addresses (in exchange for your eBook).
If you’ve got a couple of closely-related content, you may want to combine the main points and then use them to create a short eBook. You want to pack a lot of value into your eBook so people will feel compelled to sign up for your list so they can download your eBook.
Also, make the title as enticing as possible and let people feel like they’re going to miss out if they don’t grab a copy of your awesome, 100% free and super valuable eBook!
Again, you can use Canva to design your eBook cover, or you can hire a designer to create one for you. Either way, the design should resonate with your brand, and it should communicate visually with your target audience.
- Presentation file
You can use a PowerPoint template and use it as a base to create your repurposed presentation file. You just need to gather the most important points in your content and then put it in the PowerPoint.
Try not to put blocks of text on any of the slides. Just a short description of your main point will do. And try to make it as visually appealing as possible.
Don’t forget to include your watermark (your logo or website URL), so that when you upload the file to sites like SlideShare.net, people will know where it came from.
Of course, you can use your brand name in your profile and add your link to your description, but the watermark works great for deterring possible theft (this is especially true if you publish high-quality presentations)!
In the next post we will look at setting up analytics.