After publishing your content on your website, it’s now time to work on your social media accounts. When you created your accounts in Day 16, you already put up your profile image, your background cover, your bio, basically the whole profile shebang! But it’s still empty (unless of course, you chose to write some introductory text like I mentioned earlier).
Now, it’s time to get your social content in order. You can set maybe 15-20 minutes for each platform.
Don’t forget to add links back to your website. Even if it won’t be a ‘followed’ link, there’s still some potential to drive a significant number of people over to your website. After you’re done with one platform, update your social media calendar to keep your to-do list up to date and current.
At this point, you should start engaging with influencers in your niche or industry. Add thoughtful comments to their posts and their communities, basically try to get yourself noticed by providing value.
Every platform has its quirks, you’ve got to read up on the best practices on how you can get real followers to like you back.
Building an organic following will take time. You can’t expect hundreds of people to follow you on your first day. You’ll need to consistently pay attention to what’s happening on your social media channels, be alert to what the influencers are doing and try to put yourself within their sights.
The most important thing you can do on social media is to be as social as possible. You need to be warm and friendly. You can proactively reach out to your target audience.
If you want to speed up building your social media presence, then you may want to consider spending some money on ads. One of the most affordable options for social ads is Facebook Ads.
The platform has over 2 billion active users, and their targeting options are hands down the best on the planet. You can go as deep as you like and target really obscure demographics.
You can even install the Facebook pixel on your site so you can track your visitors (no, it doesn’t quite work like Google Analytics). What it does is it allows you to retarget the people who’ve visited your website. When they go on Facebook, you’ll be able to serve your ads to them!
Over the next weeks and months, publish social media content regularly and engage with your followers. Don’t think of them as numbers, instead, think of them as people.
You’re trying to build a community around your brand, so try not to think about how much time you’re putting into your social media channels. Just focus on helping people, and sooner or later, they’re going to ‘help’ you out by signing up for your products and your services! In the next post we will look at Starting to Reach Out To Authority Sites For Guest Post Opportunities.